We're on the chase for great food and we don't care if you can keep up.
—The Chef
The restaurant is constantly on the move while being housed in a shipping container. It drops in different locations and opens up to reveal the delicious, local food being cooked inside.
Foodie
They want to find a unique experience that will take him away from the typical lunch break. Meeting friends and running away from the mundane lunch is the break that they need.
Additional Insight
The foodies are 82% more likely to attend a unique venue over a traditional restaraunt.
Additional Insight
73% of Foodies want an event that promises to be one-of-a-kind.
Professional Chef
Looking to find a way to break into the industry, the professional chef needs an opportunity to stand out. With an eager crowd, this is the chance.
Additional Insight
The chefs will only be able to use locally sourced ingredients for the authentic feel.
Amateur Chef
The amateur, home chef is looking for food inspiration, and is willing to go the extra mile for some great food. Local ingredients are important to them for a fresh experience.
Additional Insight
The amateur chef is driven by unique food, and they are the driving force of where they go to eat with friends.
Creating the logo
Different Iterations
Creating the logo started with sketching a lot of quick little logos that all had potential to become something. Then I chose the most promising logos and recreated them on the computer.
Attraction
On the Chase...
The restaurant is constantly on the move, and so it is crucial for the website to include hints and a general location so those interested know where to look and how long the restaurant will be at that location.
Entry
Engagement
Different Chefs
The pinpoint chefs are hand chosen to best represent their city. These are up and coming chefs and pinpoints goal is to give them an opportunity to shine. Each Chef gets to work with a custom Pinpoint apron, and has a team of two constant pinpoint workers helping them.
Menu
The restaurant is constantly on the move, and the menu is constantly changing. The clipboard provides stability, and the paper can be changed out easily.
The Dining Experience
The plates and silverware stay consistent as the food and environment change. Pinpoint only uses local ingredients in their meals. These different ingredients are meant to represent the city for a unique experience each time it lands.
Pinpoint branding
The brand extends into the to-go boxes, along with the notepads that take the orders.
Exit
Apart of the hunt
The restaurant experience is all about the hunt, so the customer gets more than just their food. Along with each meal, the customers get a pinpoint patch to prove they found, and ate at the elusive Pinpoint restaurant.
