It's Baloney, There aren't any professional, top notch art thieves.
The guys who stole the Van Goghs used a ladder to get inside the museum.
—Robert Whittman, FBI’s Art Crime Team
Originally created my sophomore year, the project goal was to create a unique festival experience that involved a ticket design, website, and environmental poster. See how far I've come, check out my sophomore site. Note: this site was not responsive. Check out my Sophomore Website
Target Audience
Art History Enthusiast
Wants to enjoy the Grand Rapids Art Museum and the artwork housed within, while learning more about it.
Additional Insight
The Enthusiast is also interested in the rich history of stolen art and its place in museums.
Film Student
Wants a fun night out to watch some good movies and talk with those involved in making them.
Additional Insight
The Film Student is also looking for deeper meaning behind the movie to better understand why direction took place.
Poster Series
The festival poster series counts down as time goes on and the posters are replaced to reveal less of the paintings behind the light. A week before the event the paintings have vanished.
Festival Tickets
Attendees can get their tickets on the website, or as they arrive at the event. There are also Eventbrite tickets as a way to increase awareness and make it easier on those attending.
Desktop & Mobile
The website is one of the first points of contact. Starting with a video, a timer will count down as the art vanishes into the darkness. The site is a place to purchase tickets and find out more about the movies being shown, and the special events.
Eventbrite Tickets
Homepage
Featured Events
Merchandise
Festival Stories
Festival Map
Art Thieves Film Festival
The Film Festival has check in, featured events, different art showings, and different films playing. This is just one potential user path as someone might go through the museum, entering, receiving their name badge and program, meeting the actors, and watching some movies.
Name Badge
The name badge has a number on the top right that indicates the status of the attendee and includes an event itinerary inside. There is also a map of the GRAM to help with navigation.
Different Levels
The different levels of tickets provide the attendees access to different events that happen during the film festival.
Featured Events
Those who have purchased a VIP pass will get to meet cast and crew from featured films like Oceans 11, The Thomas Crown Affair, and Art of the Steal. They will also get to see a special showing of the new Oceans 8 movie.
Festival Program
The Festival program contains different facts about the movies, featured actors, and the historical information behind the actual heist. The also features local sponsors and artists.
Something to take away
Every attendee gets a festival program to take away. This includes different deals to local restaurants, and hotels where they can stay during the event.
Extension
Event Merchandise
The merchandise acts as an extension to the festival brand. Attendees can purchase any festival gear that relates back to the Film Festival Heist theme.
Future Festival
Merchandise will continue to raise awareness for the film festival as time goes on.
